11. gives input into right strategic decision making
a. Public relation officer
b. Corporate communicator
c. Sales manager
d. Marketing manager
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Build and maintain a positive image
Inform target audiences about positive associations with a product, service, brand, or organization
Maintain good relationships with influencers—the people who strongly influence the opinions of target audiences
Generate goodwill among consumers, the media, and other target audiences by raising the organization’s profile
Stimulate demand for a product, service, idea, or organization
Head off critical or unfavorable media coverage
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