11) Retailer is the …………..link in the chain of distribution
a) first b) last c) second.
Answers
Answer:
Retailer is the last link in the chain of distribution
B) last
Is the answer
Answer:
Retailer is the last link in the chain of distribution
Explanation:
In contrast to wholesale, which involves selling to businesses or institutions, retail involves selling goods and services to people. A retailer buys products in bulk from manufacturers, either directly or through a wholesaler, and then sells them to customers in smaller quantities for a profit. The final link in the supply chain between producers and customers is the retailer.
The history of retail markets and stores dates back to antiquity. Itinerant peddlers were some of the first merchants. Retail stores have evolved throughout the years from being little more than "rude booths" to the upscale shopping complexes of the present era. More and more retailers in the digital age are attempting to reach bigger consumers by selling through various channels, such as both retailing both offline and online. Consumer payment methods are also being impacted by digital technologies. The provision of finance, delivery services, consulting services, stylist services, and a variety of other supporting services are examples of additional retailing support services.
A range of strategic level decisions are routinely made by most modern retailers, including those about the type of shop, the target market, the best product assortment, customer service, ancillary services, and the store's overall market positioning. Retailers create the retail mix, which consists of the following elements: product, price, site, promotion, personnel, and presentation, once the strategic retail plan is in place.
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