12. Mr. A, marketer of XYZ Co. is selling his ice-cream in the market at Rs.20, 20% more than his competitors" price. Still his sales are increasing
Now his aim is to maintain same pricing. He enjoys which type of leadership?
Promotion leadership
Price leadership
Cost leadership
Product leadership
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Answer:
product leadership is correct answer
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Concept: To find about the leadership that Mr A is following
Given: Information about Mr A's business
Find: About Mr A's leadership style
Solution: Mr A is enjoying Price Leadership.
In price leadership, the price is determined by a firm that is the most successful and earns a great profit.
The firm must have market domination and goodwill.
We can observe that Mr A's company XYZ Co. sells ice cream at Rs.20 which is much higher than any of his competitors.
Other companies are adopting and following the prices determined by Mr A's company.
Hence, we can say that Mr A is enjoying Price Leadership.
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