Question

12. Sponsorship belongs to the promotional tool to
(A) Business marketing
(B) Marketing
(C) Marketing management
(D) Advertising​

Answer 1

d). advertising

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Answer 2

Option B is the right answer. Sponsorship belongs to the promotional tool for Marketing.

• When an organization provides money or resource to certain nonprofit events or programs, with an aim of promotion it is called sponsorship.
• Marketing refers to all activities carried out by the company to promote buying and selling of goods.
• Sponsorship is a strategic way to attain marketing.
• Sponsorship improves the credibility, prestige, and public image of the company, this indirectly helps in marketing.
• Unlike advertisement, sponsorship doesn't try to grab attention or force possible customers to buy the products.
• Instead, it creates awareness and slowly reaches out to customers.