12. Which of the following is not a component of advertising?
O A. Creative Idea
B. Media
C. Strategy
D. Tool
Answers
Answered by
0
Answer:
Explanation:
Creative idea
Answered by
0
Answer:
Option D - Tool.
Explanation:
- Tools: The tool is not a component of advertising. They are the systems, controls, calculating solutions, applications, and methodologies
- Creative idea: It is an overarching "Big Idea" that captures the interests of the audience. It influences their emotional responses and inspires them. It is a unifying theme that can be used during the campaigns, communication channels, calls to action and audiences.
- Media: Media itself is an advertising tool. Advertising through different media approaches different target audiences. Hence, the media through which the advertising should be made has to be decided by knowing the target audiences and their interests.
- Strategy: Strategy plays a key role in what is to be done and how it should be done for advertising. It is planning to become successful.
Hence, the tool is not a component of advertising.
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