Question

13 A major decision area under one of the functions of marketing is the decision regarding marketing intermediaries to be used. Name the function. (a) Physical Distribution (b) Gathering and analysing market information (c) Promotion (d)Transportation​

Answer 1

(a) Physical Distribution

Answer 2

The function is (a) Physical Distribution

• Decisions on distribution routes and marketing middlemen reflect the physical distribution.
• Physical transportation of the commodities from its point of manufacture to the point where it is required by clients for consumption or usage.
• It is the best use of resources and results in increased distribution efficiency, consumer convenience, and so on.
• Thus, the major decision area under the marketing function of which intermediaries to be used is physical distribution.