Question

13. Define early majority​

Answer 1

the group in a market who are more deliberate than the innovators and the early adopters in making purchase decisions, but less conservative than the late majority and laggards. See: Diffusion of Innovation Early Adopters Innovators Laggards Late Majority.

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Answer 2

Answer:

The terms "early majority" refers to the first sizable segment of a population to adopt an innovative offering. The early majority represents approximately 34% of the overall population and tends to embrace new products only after observing "innovators" and "early adopters" they personally know enjoy such new-to-market goods.

Explanation:

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