Question

14. (a) What are the benefits of market information:
(OR)​

Answer 1

Answer:

Market support information, coordinating the effects of marketing promotions, through advertising, direct marketing, trade incentives, consumer competitions and so on, helps to determine whether decisions are being made effectively

Explanation:

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Answer 2

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Advantages. Organized Data collection – MkIS can help the managers to organize loads of data collected from the market, thus results in an increment in the productivity.