History, asked by sriramulualivelu5539, 4 months ago

14. BATNA considering the art of negotiation means

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Answered by Anonymous

1

BATNA is an acronym that stands for Best Alternative To a Negotiated Agreement. It is defined as the most advantageous alternative that a negotiating party can take if negotiations fail and an agreement....In other words, a party's BATNA is what a party's alternative is if negotiations are unsuccessful

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