Question

14) Two firms are competing for business. Whatever firm A gains,
firm B loses. The table below shows advertising strategies of the
firms and the utilities to firm A for various market shares in
percentages (assuming this to be a zero sum game)
(K3)
Firm A/Firm B Press Radio TV
60
40
Radio
75 75 60
TV
60
Find optimal strategies for both firms and expected percentage
of market shares la limm A​

Answer 1

Answer:

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