15. In marketing theory, every contribution from the supply chain adds
(A) value
(B) Cost
(C) Convenience
(D) ingredients
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In marketing theory, every contribution from the supply chain adds value
Explanation:
In marketing theory, every contribution from the supply chain adds Value to the product. A basic marketing theory states that to maximize sales, a company must position its products or services in the marketplace in such a way that consumers believe they need a particular product for service or that a product or service they need has a particular benefit.
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