Question

15. Media sets the agenda. Explain. Also give an example when it focused on something which was not much significant.​

Answer 1

Answer:

Since the media plays a significant role in deciding what stories to focus on, we can say that it decides on what is newsworthy. Media, by focusing on selective issues, has an influence on our thought and resultantly our actions. Due to the significant role that media plays in influencing us (by influencing our thoughts), it is commonly said that the media ‘sets the agenda’. For example, an annual event at a school may not be covered by the media but if a famous cricketer is a Chief Guest at that function, the media will be interested in covering the event.

The following are the important issues that the media has failed to focus on:

• Unsafe drinking water: Every year thousands of people die due to illness caused by contaminated water. But media seldom discusses this issue.
• Slum demolition: There have been instances where the media chooses one issue over the other when they are happening simultaneously. There has been a report by a renowned journalist about media covering the Fashion Week in which popular designers show their new creations to the elite class; and ignoring the slum demolition that was going on in Mumbai in that week.

Answer 2

Explanation:

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