15. Strengths are the resources, skills, or other advantages the firm enjoys relative to
its competitors. Some of the strengths that a company may possess are:
i goodwill and image in the market for goods and services.
ii. access to the best distribution network.
iii. increased bargaining power of key buyers or suppliers.
iv. the discipline, morale, attitude, and manners of the employees.
a. Only i, ii, and iii
b. Only i, ii, and iv
c. Only i, iii, and iv
d. Only ii, iii, and iv
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