Question

17. A girl buying her wedding sari is an
example of product.
Low involvement
O Casual involvement
O
High Involvement
O
Individual involvement​

Answer 1

Answer:

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Answer 2

Buying the wedding sari by the girl is an example of high involvement product.

Differences

• High-involvement products are those that represents the consumer’s personality, status and their lifestyle whereas low- involvement products are those that reflect routine purchase decisions;
• In High involvement products a consumer buys a Mercedes car, shows high involvement, but not when buying an already used car.
• In case of low involvement products if they want to buy Marie biscuits, they may pick up Marie by Parle or by Britannia. Because it won't affect their status at all.
• Thus A girl buying her wedding sari reflects her status and life style so it comes under high involvement product.