17. Fixing the right price for services offered is difficult because of ……………..
A. perishability.
B. heterogeneity.
C. inseparability.
D. intangibility.
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Fixing the right price for services offered is difficult because of intangibility.……..
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Fixing the right price for services offered is difficult because of perishability.
- The service that we receive from various service providers like a barbera beautician usually goes out with time.
- Since the services are intangible which means they cannot be removed from the owners and there is no physical presence of the service it is very difficult to fix the right price for services.
- Sometimes the service providers feel that they are underpaid for their services.
- Similarly, a customer can also feel that he is paying too much for a particular service.
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