Question

18.
are factors that have been shown to affect consumer behavior.
(A) Brand name, quality, newness, and complexity
(B) Advertising, marketing, product, and price
(C) Outlets, strategies, concept, and brand name
(D) Quality, advertising, product positioning,​

Answer 1

The correct option is A) Brand name, quality, newness, and complexity

Explanation:

• The Brand name is a tag which most consumers believe in. Many of the customers will buy anything from a certain bran irrespective of the price just because they have had a good experience with the brand before.
• The quality of the product matters a lot if customers are to be attracted.
• Also, the newness of a product attracts the eyes of a consumer and they become attracted to a brand that launches new products and varieties.