19. Brainstorming was developed by
O Osborn
O Einstein
O Taylor
OFayol
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19. Brainstorming was developed by
❀Osborn√√
❀Einstein
❀Taylor
❀Fayol
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Alex Osborn, the “O” in BBDO, is widely acknowledged as the father of brainstorming. Originally called “Think Up,” the term describes a process by which a group attempts to find a solution for a specific problem by amassing all the ideas spontaneously identified by its members.
All the ideas are noted down without criticism and after the brainstorming session the ideas are evaluated. The term was popularized by Alex Faickney Osborn in the 1967 book Applied Imagination.
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