19. Nidhi intends to start an enterprise that
produces chocolate. Initially, in order to
access the test and preferences of the
people about the chocolates. She used
social media and online surveys.
Thereafter, she prepared a detailed. SWOT
(strengths,weakness, opportunities and
threats) analysis of her enterprise to devise
strategy that will give her an edge over the
competitors. Based on her analysis of the
market, she decides to launch sesame and
jaggery based chocolates under the brand
name 'Desi Delight'. She has decided to fix-
up the price of chocolates relatively at
lower level in the beginning and later on as
the demand picks up she may revise the
prices.(6)
(A) identity the elements of marketing mix
being taken
into consideration by Nidhi.
(B) explain briefly the functions of
marketing
highlighted here.
Answers
Answered by
1
Answer:
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Explanation:
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Answered by
1
Answer:
Nidhi an entreprenuer intends to start a new business of chocolate.
Explanation:
(A) Nidhi considered the following 3P's of marketing:
- Product
- Price
- Promotion
(B) 7 functions of marketing
- Distribution.
- Financing.
- Marketing Information Management.
- Pricing.
- Product And Service Management.
- Promotion.
- Selling.
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