19. What are the Characteristics of a good Advertisement? * O Use Short Sentences O Keep Your Advertisement Short O Use Different Sentence Structures O All the above.
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Salient Features of a Good Advertisement Copy
(1) It Should Be Simple:
(2) It Should Be Capable Of Holding The Reader's Attention:
(3) It Must Be Suggestive:
(4) It Should Have Conviction Value:
(5) It Should Educate The People:
(6) It Should Have Memorising Value:
(7) It Should Be True:
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