Question

19) Which of these is not a characteristic of an advertisement ? *
O
(a) Inspire a customer
(b) Arouse a desire
O (c) Discourage the buyer
O (d) Convince the buyer​

Answer 1

Answer:

c is the answer of the question

Answer 2

c) To discourage the buyer is not the motive of an advertisement. This is the answer.

Advertisement:

• An advertisement is a mass mode of communication.
• It is paid and nonpersonal medium of communication.
• Advertisements are drafted to boost sales of services and goods
• The main motive of advertisements is to attract customers.
• Advertisements never aim at discouraging people from purchasing a product.
• Hence the correct option is: c) To discourage the buyer is not the motive of an advertisement