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case studies
in which categiry of industry did sarthak venture into?
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Answer:
After completing his studies, Sarthak decided to enter into business to earn profit and create
employment opportunities in the country. Taking advantage of the ` Start-Up’ scheme of the
government, he decided to venture into the business of manufacturing `acupressure chairs’.
He decided to sell his products not only in India but also abroad. He established his factory in a
remote village of Madhya Pradesh and initially employed 20 workers. Being of cautious
nature, he also insured his machines and factory building against fire, theft and natural
calamities. For the purpose of finance, he obtained a loan from State Bank of India. For
creating demand for his products, he gave a contract to an advertising company.
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