Question

2. Choose ONE of your favorite or interest offerings (can be any products, or services, or any other offerings like

application) available in the market (can be from Thailand or other country's markets) to analyze and answer these following questions. Your selected offering must NOT be related to any of the offerings from the

previous term projects. The page limit of this question is 8 pages in total.

a. Briefly explain your selected offering and the reasons why you are interested in or why it becomes your favorite offering. (5 points)

b. From strategic marketing point of view, explain your selected offering by using the BCG matrix to discuss the attractiveness and strength within the industry/market, providing reasons to support your opinion. Then, identify and explain the appropriate growth opportunities of the offering using The Product/ Market Expansion Grid. (15 points)

e. Briefly explain pricing strategies that the offering has been used- ex. new product pricing strategy. price adjustment strategy, and so on. Then discuss the pros and cons of the pricing for this offering. (10 points)

d. Briefly explain distribution channels and retailing of the offering ex. where the offering has been

sold, what would be the organization of the distribution channels, what about shopper marketing, and so on. Then discuss the pros and cons of the distribution channels and retailing for this offering (10 points)

e. Briefly explain the marketing communication of the offering- ex. Ads, PR, Personal Selling, Sales

Promotion, and Direct Marketing. Then discuss the pros and cons of the marketing communication for this offering. (10 points)

f. Suggest how to improve the marketing of this offering (to solve the cons that you have mentioned) in

terms of pricing, distribution channels and retailing, and marketing communication. (30 points).​

Answer 1

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