Question

2. Consider Porter’s Value Chain and the Holistic Marketing Orientation Model. Are these tools practical for Toyota? Discuss.

Answer 1

Porter’s Value Chain and the Holistic Marketing Orientation Model are practical tools for Toyota

Explanation:

• Yes, Porter’s Value Chain and the Holistic Marketing Orientation  Model are practical tools  for Toyota Inbound Logistics where necessary primary activities are required to make the product available to the consumer and it is done by warehousing, order fulfillment, activities involving transportation, and distribution management.
• Outbound logistics where marketing and sales includes activities like advertising, channel selection, promotion of the product, product pricing etc. All these activities will be performed in order to make product available to the target customer groups.
• The aim of Holistic marketing concept is based on economy status and targeted consumer audience.

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Consider Porter’s Value Chain and the Holistic Marketing Orientation Model. Are these tools practical for Toyota? Discuss.

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Answer 2

Toyota depends on the Porter’s Value Chain  and the Holistic Marketing Orientation.

Explanation:

• The Michael porter value chain model focuses on achieving a competitive advantage over its competitors and these are the set of activities that operates in a specific industry in order to deliver a valuable product that is good or service for the market.  

• The holistic marketing orientation refers to the strategy that considers the whole business and the various marketing channels as a system. The holistic marketing encourages the clients to purchase directly without looking at the competitor.

• As far as Toyota is concerned it uses the holistic market-oriented pricing strategy, this pricing involves a vast majority of products. By implementing the penetrative pricing and establishing a long term relationship.  

• As per the value chain, the company makes inbound logistics like maintaining good relations JIT and raw material handling.

• Finished goods are directly sent to a dealer such as in showrooms in various nations. For marketing and sales they rely on strong marketing and communication. Later on, provide services like after-sales and complaint handling.

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• brainly.in/question/17695947 answered by  skyfall63.