2. Consider Porter’s Value Chain and the Holistic Marketing Orientation Model. Are these tools practical for Toyota? Discuss.
Answers
Explanation:
Solution - Porter’s model focuses on achieving the competitive advantage over its competitors by the amount of value it creates relative to its competitors. Considering Porter’s vale chain and holistic marketing orientation model, these models have great implications for marketing planning. Implications of Porter‘s value chain model and structuring a marketing plan: While going for the marketing plan, I will strive for providing better services in comparison to my competitors, which will help in gaining competitive edge over competitors. I will be looking on the consumer service oriented activities like: 1) Outbound logistics: It refers to the stage where the finished products are developed. So from here the necessary activities are required to make the product available to the consumer and it is done by warehousing, order fulfillment, activities involving transportation, and distribution management. 2) Marketing and sales: This stage has its own significance, it includes activities like advertising, channel selection, promotion of the product, product pricing etc. All these activities will be performed in order to make product available to the target customer groups. Implications of Holistic marketing orientation model on structuring a marketing plan: Holistic marketing also plays an important role and has useful implications for marketing planning. Basically in...