2) Explain the importance of consumer movement
Answers
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The important objectives of the consumer movement as are follows: To restore the balance in the buyer-seller relations in the market place. To protect and promote the consumer's interest. ... To organize consumer resistance against unfair trade practices and create a strong public opinion in favour of fair trade practices.
(1) Protection from Unsafe Products: An important object of consumer movement is, the united fight of consumers against harmful and unsafe products produced by manufacturers and sold by traders. The examples of such products are medicines causing side effects, sold without any written warning, sale of stale products, etc.
(2) Protection against Unfair Trade Practices: Businessmen do various unfair trade practices like overcharging the customers, using inaccurate weight and measures, selling inferior quality goods, resorting to black marketing, etc. Consumer movement protects the consumers from such malpractices.
(3) Protection Against Pollution: Due to consumer movement, business organizations are under pressure to take the necessary measures to control air, water and noise pollution.
(4) Bringing Consumers Together: It was very easy for business organizations to exploit unorganized customers. However, due to consumer movement, customers are collectively fighting for their rights. Thus, consumer movement has succeeded in uniting and getting a fair deal for consumers from the business world.
(5) Control on Monopolistic & Restrictive Trade Practices: Many Laws and Acts have been introduced to protect the interest of consumers against monopolistic and restrictive trade practices of businessmen.
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