Question

2. Few years back your friend had
started a new venture. Initial losses
and hiccups had taught
her valuable lessons and she gained
wisdom to survive in the market. Last
year, although her
venture narrowly escaped a major
disaster of failure but now it was
almost on the verge of
bankruptcy. This year due to Covid 19
scenario the lockdown had further
complicated the
situation for her venture. She was
confused and you inspired her by
asking her to think
strategically and guided her to apply
strategic thinking in her decisions.
Using suitable examples explain any
two tools used for strategic decision
making in marketing.
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Answer 1

Answer:

i am sorry I don't know but I need points so sorry

Answer 2

Two tools used for strategic decision  making in marketing.

Explanation:

• Marketing research is tool used for strategic decision making because it is concerned with the investigation and measurement of market demand. Market research help us to know the short comings in her product or policies and strategies. For example market research helps to know about market segments and competitor positioning.  
• SWOT analysis is an important tool and technique of  strategic decision making done by the professionals to know about the functioning of the company. For example target markets, marketing strategies and mix can be known  and these improvements increase the profitability of the concern.

To know more:

Using suitable examples explain any  two tools used for strategic decision

making in marketing.

https://brainly.in/question/18209008

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