Question

2. Health and Nutrition Start-Up, Habbit makes consumer debut with a range of
innovative & delicious Products. Habbit Wise Creams are the lowest calorie ice creams
in the world. Every serving has less than 50 calories, which is less than half an apple.
Available in 6 gourmet flavours such as Blueberry Crumble, Salted Caramel, Lychee
Blush, etc. Wise Creams contain zero added sugar and are keto + diabetic friendly.
Prepare an appropriate Segmentation Strategy for the new launch. Considering that they
have entered in consumer market for the first time, how should the brand be positioned
in the market?
(10 marks)
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Answer 1

Answer:

its not 10 mark.its 5 mark question.