2. It is a paid announcement, as of goods for sale, in newspapers ar
magazines, on radio or television, etc. (MENTADVERTISE)
3. It means involving or relating to the buying and selling of goods.
(CIALCOMMER)
4. It is a temporary promotion of an idea, product, or event put up in a public
space for mass communication. (RETSOP)
5. It is a public statement containing information about an event that has
happened or is going to happen. (OUNCEANNMENT)
Answers
Answer:
This is the particular field where we have to decide about the methods of advertising so that the cost of advertising may be reduced considerably. Newspapers, magazines, radio, television, etc. are the means of advertising and selection has to be done in this regard. The medium of advertising should be such that can reach the maximum number of customers.
The selection of medium is an important decision in organizing advertising movement. The medium of advertising means the method in which an advertiser sends his sale message to customers. This is the medium through which customers know about the advertising messages. Today there are many methods and sources available for advertising.
It is necessary that out of these sources one or many methods should be selected very carefully. While selecting the media care must be taken regarding the nature of the commodity, nature and interest of customers, condition of the market, and position of advertisement by the competition and budget available for advertising.