2. Parle Agro makes its entry into the dairy segment with a premium and high-quality
range of flavored milk products, "SMOODH'. With disruption inborn in the brand's
philosophy, SMOODH becomes the only flavored milk beverage in the global market
to be available in 85 ml Tetra Paks and priced at only 10.
Suggest a suitable promotion
mix for the new launch.
(10 Marks)
Answers
Answered by
11
Answer:
Parle Agro makes its entry into the dairy segment with a premium and high-quality
range of flavored milk products, "SMOODH'. With disruption inborn in the brand's
philosophy, SMOODH becomes the only flavored milk beverage in the global market
to be available in 85 ml Tetra Paks and priced at only 10.
Suggest a suitable promotion
mix for the new launch.
Explanation:
.
Answered by
0
Answer:
Promotion techniques
Explanation:
The correct Promotional Techniques are as follows:
- Post by bloggers on social media accounts: food bloggers with a high number of followers can also promote the drink and gain many customers.
- Free products: a sample of this flavored drink can be given away for free with any product of Parle Agro.
- Public relation: a salesman has extraordinary qualities in selling any products, thus public selling can also be a part of it.
- Direct marketing: by the shopkeeper to the customer by stating the qualities of the new flavored drink.
- Pamphlets: pamphlets in the newspaper about the wide range of Parle Agro products.
- E- promotion: Parle Agro can send emails and messages to customers by informing them about the new products launched in the market.
Thus, by these methods, Parle Agro can promote their premium and high-quality range of flavored milk products, "SMOODH' in the market.
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