Question

2. Sayonara, is a famous food brand in India. Due to the allegation one of its product ready
to eat masala oats was banned by the national food safety regulator and directed the
company to withdraw the product. From commanding 70% share of India's oats market.
Sayonara went down to zero in just a month. Mr. Sikand Kapoor was appointed by the
company to reinstate its lost image. The first thing Mr. Sikand Kapoor did was to start
communicating with all stakeholders--regulators, media, consumers. He ensured every
question gets a satisfactory answer. And then, he pushed advertising.
(a) Name the concept of promotion mix which helps the company to reinstate its lost
goodwill
(b) Describe briefly any three activities related to the concept as identified in part (a) of
the question​

Answer 1

Answer:

sayonara and mr. sikandkapoor