2. The reasons behind changes in the following:
Coca-Cola and Fanta in the seventies to Thums up and Campa Cola in the eighties to
Pepsi and Coke in nineties.
The teacher may guide the students to the times when India sold Coca Cola and Fanta
which were being manufactured in India by the foreign companies.
The students may be asked to enquire about
a) Reasons of stopping the manufacturing of the above mentioned drinks in India THEN.
b) The introduction of Thums up and Campa cola range.
c) Re entry of Coke and introduction of Pepsi in the Indian market.
d) Factors responsible for the change.
e) Other linkages with the above.
f) Leading brands and the company having the highest market share.
g) Different local brands venturing in the Indian market.
h) The rating of the above brands in the market.
1) The survival and reasons of failure in competition with the international brands.
j) Other observations made by the students
on the above lines
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Coca-Coal and Fanta are the same company: Coca-Cola Refreshments; an American compan. Pepsi-Cola, another American brand, is their largest competition.
Thums-Up and Campa-Cola are products that were produced by private India brands. Before the 1970’s, the Campa Cola Company was the liscensed produce of Coca-Cola in India. But in 1977 many of the foreign countries withdrew out of India (due to a rule the Indian government set in place that foreign companies asserts needed to be majority owned by Indian companies). With no foreign soft-drink giants to get in the way; Thums up and Campa Cola were introduced by their respective companies and both brands quickly grew in market share.
When the Indian market reopen to foreign companies in 1991 Pepsi-Cola first came in and began competing with the local brands.
Coca-Cola re-entered the Indian market in 1993 and bought the “Thums-Up” company, which was the largest cola company in India. Because of the success of the “Thums- Up” Cola, and to compete with Pepsi, Coca-Cola continues to produce ““Thums up” in India.
Campa Cola could not compete with the foreign competitiors and ceased operations in 2000–2001; though there may still be a few smaller factors producing Campa Cola for their local markets.
Thums-Up and Campa-Cola are products that were produced by private India brands. Before the 1970’s, the Campa Cola Company was the liscensed produce of Coca-Cola in India. But in 1977 many of the foreign countries withdrew out of India (due to a rule the Indian government set in place that foreign companies asserts needed to be majority owned by Indian companies). With no foreign soft-drink giants to get in the way; Thums up and Campa Cola were introduced by their respective companies and both brands quickly grew in market share.
When the Indian market reopen to foreign companies in 1991 Pepsi-Cola first came in and began competing with the local brands.
Coca-Cola re-entered the Indian market in 1993 and bought the “Thums-Up” company, which was the largest cola company in India. Because of the success of the “Thums- Up” Cola, and to compete with Pepsi, Coca-Cola continues to produce ““Thums up” in India.
Campa Cola could not compete with the foreign competitiors and ceased operations in 2000–2001; though there may still be a few smaller factors producing Campa Cola for their local markets.
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