2. Which of the following is more of personal medium of advertisement?
(A) Internet Advertisement
(B) Broadcast Media
(C) Direct Mail Advertising
(D) Print Media
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Answer:
answer. c
Explanation:
(c) direct mail advertising.
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(C) Direct Mail Advertising is more of a personal medium of advertisement.
Mediums of Advertising-
- The production of a product has to go through many phases as in today's time. It has to have marketing, advertising, and many such steps involved.
- Advertising as a process is very crucial and important in today's world as when compared to the 90s or 80s.
- The whole success or profit of the product mainly depends on the type and medium of advertising used.
- Out of all the mediums used for advertising direct mail advertising is the most personal way of advertising a product.
- As it involves regular mails such as messages to the consumers on the production of their new products. This way the consumer is updated every day personally.
- Whereas, broadcast media isn't that personal because it is not done on an individual level, the same goes with print media.
- Nowadays, internet advertising where an ad is displayed on the apps which consumers use is also trending. But again it doesn't make the customer feel heard or give an individual status to them.
Thus, we conclude that direct mail advertising is a personal medium of advertisement.
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