Question

2.
Which of these activities would NOT be included
under marketing?
a. .Making a study of what the customer would​

Answer 1

Answer:

Explanation:Marketing activities impact virtually every product or service sold in the United States. These activities collectively form the “marketing mix” that describes how a company produces, prices, places and promotes a product or service within a market. A company that manufactures multiple products, or a service provider that offers services to different markets, often uses a different marketing mix for each offering. Each distinctive marketing program requires its own activities.

Product and Service Selection

A manufacturer or service provider ideally listens to its customers and prospects before making product and service decisions. Companies analyze consumer buying trends, conduct market research surveys and study competitors' product sales experiences to learn what consumers desire or need.

For example, a convenience food company may expand its frozen dinner offerings after learning that time-squeezed customers want more quick-fix options. A cosmetics maker may create a new line of organic cosmetics after discovering that consumers are concerned about synthetic additives in makeup and skincare products. A certified public accountant may develop an affordable accounting service package to serve customers who value professional services but cannot afford the CPA's standard rates.