2. Why is it important for companies today to make their Human Resources in to a competitive advantage? Explain how HR can contribute to doing this?
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HR can provide insight into the going market rates for talent and what it might take to get high-quality hires on board. HR can review the competitive talent landscape and determine what compensation strategy will be best aligned with company goals.
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Competitive advantage in HR definition
HR is important as it helps in creating strong competitive advantage through their personnel management policies – productivity and employee happiness is an advantage that often results in superior customer service, which helps drive sales.
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