2. You are the brand manager of a hygiene soap which protects you from germs. You have launched a campaign to build awareness on the importance of washing hands. For this the brand has tied up with an NGO to create awareness across the country especially in smaller towns. How will you leverage this association to build positive equity for your brand?
3. Case Study
ICICI ropes in Shahrukh khan as their Global Brand Ambassador
(10 Marks)
You are Brand Manager at ICICI – Retail Banking and have tied up with Shahrukh K
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Sorry can't answer this question I am class6 student
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