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1. advertising them on television programmes that young children watch
2. advertising them on television programmes that their parents watch
3. promoting them in school environments and by building youth friendly brands.
4. promoting and passing these products off as healthy
a) 1 and 2
b) 2 and 3
c) 1 and 4
d) 1 and 3
viii. The word ‘there’ in the sentence ‘Studies have shown that children exposed to these
advertisements are more likely to choose products seen there than children who are not.’ refers
to
a) television programmes
b) school cafeterias
c) a clothing store
d) products high in sugar and fat
ix. In what ways are advertisements that target children harmful?
a) They become obsessed with loyalty rewards.
b) it influences their value system and causes friction in the parent child relationship.
c) it causes them to frequent those areas inside school.
d) it exposes them to adult content
x. The phrase ‘psychological warfare’ refers to marketing tactics that
a) cleverly persuade you to buy things you don’t need.
b) help you to buy the things that you do need.
c) help the youth of today to choose products that are healthy.
d) help make school environments a safer place.
xi. Which of the following statements best expresses what the following statement says, ‘And the
only way against being manipulated is to get wise to it.’
a) The best way to tackle this is to go with the flow.
b) The best way to tackle this is to stop watching advertisements.
c) The best way we can stop being influenced by these strategies is by being alert and aware of
them.
d) The best way we can stop being influenced by these strategies is to use these strategies
ourselves.
xii. The writer’s intention of writing this is
a) to offer advice to the readers
b) to make the readers aware of how clever marketing strategies influence all of us.
c) to threaten advertisers by making the reader aware of what they are doin
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