21. Costomer satisfaction surveys help
to retain
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Quality, efficiency, service, and reliability are the terms we often hear when we discuss customer satisfaction. Smart businesses know, retaining a customer is an art. But, businesses also need to start measuring customer satisfaction to know customer loyalty and a simple way of measuring this is deploying a customer satisfaction survey.
According to a recent study, organizations or businesses are more likely to have a 10% more growth rate by measuring their Net Promoter Score. Very often, successful organizations perceive that retaining customers is more cost-effective than finding new customers.
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