Question

21. How might an advertiser compare, over time, two campaign metrics such as "cost per conversion" and "cost"?

Answer 1

Select the two metrics in “Graph options” on the Campaigns tab. Search the account for keywords with high average cost-per-click (CPC) bids. Run an impression share report and select to display the two metrics.

Answer 2

Answer:

Select the two metrics in “Graph options” on the Campaigns tab. Search the account for keywords with high average cost-per-click (CPC) bids. Run an impression share report and select to display the two metrics.