Question

21. Jacob Jacoby and associates developed the concept related to a?
(A) informations is good
(B) more information is better
(C) to much information confusses
(D) more information affects consumer aviliability​

Answer 1

Answer:

Jacob Jacoby and Associates developed this concept, which cautions marketers against the popular assumption “If some information is good, then more information must be better”. Too much information confuses the consumer, and with more information, often poor decisions are made.