22. Advertisements exercise a lot of influence on common man. They have invaded man's life through media. Write a speech on the topic 'Effects of Advertisements on Consumers about 150-200 words.
Answers
Answer:
Explanation:
Advertising is a way of communication to encourage an audience for making purchase decision about a product or service and conveying information to viewers. It is considered as a vital and essential element for the economic growth of the marketers and businesses . Advertising is usually a paid form of exposure or promotion by some sponsor that reaches through various traditional media such as television, newspaper, commercial radio advertisement, magazine mail, outdoor advertising or modern media such as blogs, websites and text messages .
Marketers have always adapted to changing business demands when it comes to creating new advertisements. The use of advertisements has significantly increased in the 20th Century as industrialization expanded the supply of manufactured products. However, not many businesses practiced advertising at the time. During the late 80s advertisements were fairly limited to television, radio, billboards and newspapers. In the modern times, businesses are leaning towards Digital Advertising. Companies are so focused in social media and mobile advertisements that they may take over Television advertisement very soon. In Bangladesh, the trend of Digital Marketing is just on the bloom. Most large local and multinational giant companies are now practicing digital marketing in full swing.
The major aim of advertising is to impact on buying behaviour; however, this impact about brand is changed or strengthened frequently through people’s memories. Memories about the brand are formed by associations that are related to brand name in consumer mind . These brands continuously influence consideration, evaluation and finally purchases .Consumers buying behaviour has always been given so much importance and space in the literature study of impact of advertising regarding its effectiveness (Ajzen, 2002). Most of the time consumers buying behaviour depends on liking or disliking of consumer towards the advertisement of the product advertised . A good quality advertisement is likely to influence consumers into buying that product while a poor quality advertisement will do the opposite.
Previous studies have been conducted on effectiveness of advertisement and on advertisement’s impact on consumer buying behaviour which depicted positive relationships. However, in this paper we have introduced a combination of different variables and attempted to examine their influence on consumer behaviour. This paper aims to determine which of these variables carries the most importance in terms of effecting consumer behaviour and which of these variables carries less significant impact. This will help marketers to focus on the right factors and achieve maximum benefit from their advertisement.
We believe that the study will offer useful insights for both advertising scholars and executives to understand the ins and outs of advertising and to assist marketers in introducing better approaches to advertising.
Answer:
How advertising affects society and our life
How many advertisements have you seen in your life? The average person sees between 280 and 310 advertisements per day. Advertisements are a great way to make people aware of products, issues, and more. But has advertising become a problem for society? Everyone has seen those ads where advertisers try to convince the consumer that a product will make your life five times better and their life won’t be better until they buy the product. The advertiser’s intentions are to try to get into your mind and influence your thoughts and decisions. Advertisements like the car, insurance, medicine, beverage, and political commercials often try to influence the consumer. Advertising is harmful to society because of its strong influence.
If let me rate the current online advertising risks, I would probably give 3 points. They have already posed a threat to our society, but they are not irreparable.
So what exactly are the main negative effects of advertising on society?
Let’s find out…
Explanation:
Advertising makes us feel that we’re not good enough as we are.
We have an economic system in which people have to make money in order to survive, no matter how manipulative techniques they use to achieve that — and this can be clearly seen in the advertising industry.
To sell your stuff, advertisements first make you feel like crap. How do they achieve this? By showing you what the ideal life is supposed to be, and then making you compare your ordinary life to it. This way they slowly lead you to believe that you’re not beautiful, intelligent, confident, and so on, until they fully convince you that you basically suck. The reason? To make you feel insecure so that they can then emotionally manipulate you.
Advertising makes us think that everything we need is for sale.
Another serious ill effect of advertising is that it feeds us with the wrong impression that everything we need can be bought, and hence that money should be our measure of success and prime goal in life.
Without shopping, advertisements tell you that you can’t find contentment. Thus, advertisements are fueling your desire to work like a slave, just so you can spend your hard-earned money on things that will ultimately leave you disappointed and dissatisfied
Advertising makes us associate happiness with consumerism.
After they’ve achieved to ruin our self-esteem, advertisements are trying to fool us into thinking that only products and services can make us feel better. In other words, advertisements create a problem and then offer us a solution to it. What is it? You guessed right: Shopping.
Once they achieve to make you feel ugly, they sell you beauty products so you can improve on your ugliness. Once they manage to make you believe that you are not important, they sell you expensive clothes so you can attract the attention of others. And so on and so forth.
In short, advertisements promise you happiness, provided that you spend money in return. The result? Consuming stuff you don’t even need and supporting the production of unnecessary waste that is polluting our planet.