Question

23 After doing a degree in entrepreneurship, Aslam started his own confectionary

business. He started doing a lot of hard work and used the recipes taught by his

grandmother in various preparations. He also learnt many recipes from online sites and

television programmes. He decided to keep the price of the products low initially and

also informed his customers about the goodness of the items sold by them. However,

he didn’t mention on the package of each item weather it contained eggs or not. As a

result, vegetarian people became hesitant in buying things from his shop as they had to

verbally inquire from him about the inclusion of eggs in the preparation of various

items.

In the context of the above case:

A) Name the important aspect related to the marketing of products which has been

ignored by Aslam.

B) Explain briefly any three functions performed by the aspect as identified in part

C) Mention the right of consumer being violated by Aslam.​

Answer 1

Answer:

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