23. The essence of both basic and applied research lles In A. market orientation B. scientific method C. performance monitoring research D. costing methods
24. The decisions based on only manager's intuitions carries A. large amount of risk B. no amount of risk C. very less amount of risk D. more cost saving
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23. The essence of both basic and applied research lies in (scientific method) because basic research refers to the study aimed at expanding the existing base of scientific knowledge while applied research is designed to solve specific practical problems or answer certain questions and thus their scientific methods are a big differentiators.
24. The decisions based on only manager's intuitions carries (large amount of risk) because intuition at best can be a supporting tool for making decisions and facts and figures are more reliable in making business decisions.
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