Question

23. The long term sales effect of the sales promotion could be​

Answer 1

Answer:

Evidence shows that the effects of sales promotions on brand attitude depend on the types of deals in the long run. ... Although monetary promotion can induce more negative effects than non-monetary promotion, these effects are weaker in the high deal prone group than in the low deal prone group.

Answer 2

Explanation:

Evidence shows that the effects of sales promotions on brand attitude depend on the types of deals in the long run. ... Although monetary promotion can induce more negative effects than non-monetary promotion, these effects are weaker in the high deal prone group than in the low deal prone group.

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