24. Evaluation, length of promotion, size of incentive deciding how to promote and distribute the program itself is the part of
Answers
Answered by
0
Answer:
developing sales promotion program
Answered by
0
Answer:
Developing sales promotion program
Explanation:
From planning to implementing to analyzing, documenting the entire process of a promotion is vital to making it a success. But the only way to determine whether your promotions are truly effective is by accurately measuring the four metrics: profits, sales volume, customer satisfaction, and achievement of goals.
- A simple approach to analyzing promotions is to assess their impact in terms of volume, value and profitability. This is achieved by means of estimating the base volume, i.e., the expected sales volume in the absence of short-term causal influences such as promotions.
Similar questions