Question

25. Which of the following is not included in 4Cs of marketing? a) Customer ON b) Cost c) Conveniences d) Customization
which is the answer​

Answer 1

Customization will not come under the 4Cs of marketing.

Explanation:

• The 4Cs of marketing includes Consumer needs, Cost, Convenience, and Communication.
• The concept of 4C was introduced to think about the product from the customer's perspective.
• The customer needs include product worth and position of the product in the market.
• The cost of the product will be decided on the basis of Affordability and satisfaction.
• The communication should be developed in such a manner it will reach the customer properly.