Question

26. During which step of the marketing segmentation, targeting, and positioning process does the firm -
develop a marketing mix for each segment?
(A) market segmentation
(B) market targeting
(C) market positioning
(D) The firm does not go through the development during any of the above steps​

Answer 1

Answer:

market targeting

Explanation:

Answer 2

Answer:

(B) market targeting.

Explanation:

• In marketing, targeting is segmenting your target market and creating marketing campaigns that will reach the groups that are most likely to respond to your efforts.
• The success you have in reaching potential clients can be significantly improved with target marketing.
• For instance, the target market and audience for a children's toy may be boys aged 9 to 11 and the parents of those boys.
• It can also be described as the group of consumers who are most likely to be affected by marketing initiatives.
• The buyer persona is separate from the target market.
• Segmentation, Targeting, and Positioning, or STP marketing, is a three-step marketing approach.
• The STP method allows you to target certain clients, segment your market, and position your offering for each category.

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