27. Beni, after completing MBA, took up a job with a multinational company named
"Fortio'. The company was paying good salary and perks to the employees. The wages
were within the paying capacity of the company that provided the employees a
reasonable standard of living. The company also had a good work-culture and behavior
of superiors was very good towards the subordinates. Beni was very happy in this
organization, but due to long working hours she did not have time to cook her meals.
She had to depend upon outside food, which was deteriorating her health.
She observed that the problem was faced by many of her colleagues, not only in her
company but also in many companies. This was because of increase in the number of
working women and non-availability of hygienic home cooked food. She identified this
as a great opportunity and decided to give up her job to supply packaged home-cooked
food to office goers at a reasonable price. At the end of the day, she was also
distributing the left-over food to the nearby night-shelters.
a) State the dimension of business environment being discussed above.
State the principle of management being followed by 'Fortio'.
c) Identify any one values being communicated by the company to the society in the
above case.
(5)
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