27. Competitive Advantage can be had through
0 (a) Distinctive capabilities
O (b) Threshold capabilities
O (C) Sustainability
O (d) Competence
N
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˙❥˙He distinguishes between three different factors that make up competitive advantages through supply and demand: customer captivity, proprietary technology and economies of scale. To pursue a sustainable competitive advantage, firms need to build competitive advantages that are applicable to new customers.✧*。
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