Question

27. Rohan was a lock manufacturer in Bengaluru. He manufactured locks in his garage. Every evening, he would go to the local markets and sell locks to retailers. He would also sell locks by going door-to- door in the residential society near his house. He used to sell locks without any name. The locks he used to sell consisted of key locks, number locks and computerised locks. One day his wife suggested to him to name his locks so that the locks are recognised in the market. He named his locks Hi-Safety Locks and started selling them under the same name. There were now three categories of locks-Hi- Safety Key Locks, Hi-Safety Number Locks and Hi-Safety Computer Locks. With the naming of locks, his business started growing and soon there was a substantial increase in revenue. (4) (a) Which function of marketing is highlighted in the above case? 12:02 pm (b) Which element of promotion mix has been highlighted in the above case? (c) What two types of names do you see in the above case? (d) Which of the above two identified names is better? Why? ​

Answer 1

Answer:

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