Question

29. The Coca-Cola Corporation is using 'blog' as a communication channel through which 55,000
employees of the company can provide their views on Coca-Cola's vision, mission and varies.
Orlando Ashford, head of Human Resources at Coca-Cola's US headquaters in Atlanta, Georgia,
says that Coca-Cola can be one of the most respected company in the world only when its clear so
employees what the company stands for. This will only be achieved by effective communication,
Coca-Cola's top 150 managers met last year and decided on seven principles which describe
Coca-Cola's culture The employee blog will be open for a week, with one principle for
discussion on each day. It would enable each employee any where in the world, to participate.
This blog method of employee survey is not unique. IBM has recently used a similar method. On
the basis of above case, answer the following questions
(4 Marks)
1. Explain why Coca-Cola's HR hend believes that effective communication with workers is
important.
2. Do you think that blogging is the best way to obtain the views of a large number of workers?​

Answer 1

Answer:

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